Monthly Archives: January 2013

Quick Tip: Add Social Networking Icons to Email

A Quick Tip to Increase Your SMO (Social Marketing Optimization):

For those of you who spend the required time to have a strong social media presence should not forget to add your sites to your email signature. By adding them, you are directing the individuals you are marketing through email to your social networking sites. This can prove to be a powerful marketing tool.

Avoid Clutter:

You do not want to clutter your signature by all of the sites if you are on many of the social platforms available; it would be better to place a maximum of five icons that will connect you to your target audience.

Although hyperlinks are good, icons are better. People tend to be more visual and according to several studies people will click on the icons they recognize.

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Making Social Networking Easier with Bookmarklets

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Add Bookmarklets to Your Favorites Bar to Save Time and Add Value

Enhance your social networking experience with this tool: the bookmarklet. Having to copy the hyperlink and log into each account separately is no longer required. Each of these websites have an available bookmarklet that you add to your Favorites toolbar allowing you to share news stories, pictures, and links easily.

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Enhancing Facebook Fan Pages with Tabs. Are You Maximizing Your Page?

Add Application Tabs to Your Facebook Page to Enhance Information You Share and Increase Engagement with Your Connections.

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If you are a business owner with a Facebook fan-page, you need to make sure you are using all of the tools available to you to maximize your exposure. With social media constantly changing, it can be difficult to know how to integrate each of them to provide value to your consumers and prospective clients. I have listed some of the applications that I have found to enhance your fan-page. Many more applications exist for you to add value to your page, but I have listed a few that to get you started: Continue reading