Are Facebook ‘s New Sponsored Ads and “Like” Advertisements Worth It?

My Facebook “Likes” Were Removed Right After My Ad Expired”

Strange or not? The last day of my “promoted” posts on Facebook netted 30 “likes”, and then right after the promotion was over the “liked” individuals were gone. How do you feel about Facebook’s promoted post’s? Real or not?

Most, if not all, social media platforms are attempting to monetize what was once “free.” Granted, I believe that we all expected this to happen, but I wonder how effective this new monetization is for businesses wanting to reach their target markets.

Out of curiosity I ran a test with my own business, Amber Gold Marketing, and several of my clients. It was rather easy to set up an ad and define the target markets. It even appeared to be effective with increasing the number of “likes” that was the desired goal. Here is where it get’s interesting.

Within two (2) days of the promotions ending on all accounts, the “likes” obtained from the ads were suddenly “unlikes” proving that the campaign was not effective after all. It was not only on my campaign, but the five other campaigns I ran for my various clients.

So, is paying for promoted and sponsored posts worth the money spent? I would say “no.” In fact, I believe that strategic posts to gain organic “likes” and reach are more beneficial for companies.

What is your opinion? Real or not?

–Amber

______________________________________________________________________

View Amber Dixon’s and Amber Gold Marketing, LLC’s other profiles on:

Follow Amber Gold Marketing on Facebook for additional insight and tools for social media, marketing techniques, and public relationsVisit Amber Gold Marketing website for business marketing, public relations, and social media networking how to tipsFollow Amber Dixon on Stumbleupon for marketing tips, techniques, public relations, ideas, and Utah event Follow Amber Dixon, Amber Gold Marketing, on bitly for marketing techniques and social media toolsVisit Amber Dixon on Google+ website for business marketing, public relations, and social media networking how to tipsSubscribe to Amber Gold Marketing, social media tool, how to public relation, social network, learn more

Advertisements

Tagged: , , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: